Account and editorial direction
Choose channels around products, buyers and markets. Define the roles of product explanations, process footage, applications and procurement questions.
Account direction / Editorial themes03 / ORGANIC SOCIAL
B2B Social Content & Account Operations
Real manufacturing.
A consistent conversation.
Buyers need repeated opportunities to understand your business. We build a publishing programme around real products, production and procurement questions, with a purpose behind each post.
OVAIEDITORIAL DIRECTION
A factory has more to say
- 01PRODUCT / Explain a useful detail
- 02PROCESS / Show how it is made
- 03BUYER Q&A / Answer a real question
Plan → Produce → Publish → Listen
A GOOD FIT IF
- Product material without a publishing direction
- Inconsistent posting and scattered topics
- Content that needs a better connection to sales
WHAT WE DO
One manufacturing business.
Many useful conversations.
The work below is shaped into an agreed scope for your business.
Scripts and source material
Extract buyer questions from factory information and plan both explanations and supporting footage.
Topic scripts / Shot and material listsEditing and publishing
Prepare content for the agreed platforms and languages, with consistent captions, subtitles and a realistic publishing rhythm.
Video and posts / Publishing planInteractions and enquiry handoff
Identify business questions in comments and messages. Route product questions and concrete requirements to the people responsible for follow-up.
Interaction review / Sales feedback
OVAI / FIELD-FIRST
A real process.
More than one useful story.
How a product is made, what the process involves and where it is useful offer different buyer perspectives on the same footage. Consistency starts with business understanding.
See how we work on siteHOW WE WORK
Clear steps.
Shared responsibilities.
- 01
Focus
Define priority markets, accounts and content objectives.
- 02
Organise
Plan topics, scripts and source material.
- 03
Publish
Produce, review and update on the agreed schedule.
- 04
Respond
Connect business questions to sales and refine the next content.
What to bring
- Existing accounts, approved material and priority products
- Product contacts and the required account access
- A contact responsible for business questions in messages and comments
What we agree upfront
Platforms, account count, languages, posting frequency and filming are agreed before work starts. Organic reach depends on platform distribution and audience response; we do not promise follower or view counts.
BEFORE WE START
A few useful answers.
Which platforms should we use?
That depends on target countries, buyer habits and how the product is best explained. We select channels around your existing foundation rather than requiring every platform from day one.
Do we need paid advertising as well?
Not necessarily. Organic content supports ongoing understanding; paid media adds budget-controlled reach. We can establish content and contact paths first.
What if we have factory information but no footage?
We can first organise approved product and process information, then scope a factory shoot around the content plan and the people available to support it.
OVAI / LET’S TALK BUSINESS
Find your next useful story.
Share a concrete requirement. We can then discuss fit, scope and the next step.
Social accounts / Product material / Target countries
